A ‘Bright’ new partnership for Ignite and IgniteAbility

June 2, 2020

This year, Ignite became the delivery partner for the Bright program in Darling Square, Sydney, a new urban neighbourhood developed by Lendlease. Like Ignite and IgniteAbility, Bright is free to budding entrepreneurs or existing businesses. It is a place-based initiative specifically for founders who either live, work or study in Darling Square, Ultimo or Haymarket.

The Bright resource team brings extensive knowledge of the Australian business environment, and their expertise enables clients to overcome barriers to building successful start-ups.

Bright Enterprise Facilitator Merenia Marin is a former Ignite Ability facilitator. She currently supports 20 businesses in Darling Square offering a variety of products and services including online education, high end beauty products, vintage fashion, strata management systems, human services non-profits, data management specialists, a Japanese bar / eatery, and a prolific and energetic street-dance association.

Impact of COVID-19

When the reality of social constraints and physical distancing enveloped everyone in March with the onset of the pandemic, digital transition and supporting entrepreneurs to be fluent and effective in the online space became key for Bright moving into the second and third quarters of 2020.

In response to COVID-19, Bright launched their Digital High Street – a vibrant content hub to shine a light on the businesses, skills, talent and expertise of Darling Square, Ultimo and Haymarket. The Bright social media channels and website were repurposed into Digital High Street, and local businesses, creatives, community members, community organisations and affiliates were invited to submit their content.

Check out the Bright Digital High Street at:

For more information about Bright, visit www.thinkbright.org.au

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